{"id":354,"date":"2025-09-18T11:57:04","date_gmt":"2025-09-18T11:57:04","guid":{"rendered":"https:\/\/drl.com.pk\/?page_id=354"},"modified":"2025-10-01T10:33:01","modified_gmt":"2025-10-01T10:33:01","slug":"marketing-management","status":"publish","type":"page","link":"https:\/\/drl.com.pk\/?page_id=354","title":{"rendered":"Marketing Management"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1140\" height=\"343\" src=\"https:\/\/drl.com.pk\/wp-content\/uploads\/2025\/09\/marketing-management.jpg\" alt=\"\" class=\"wp-image-355\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Marketing Management<\/h3>\n\n\n\n<ul id=\"topLinks\" class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Campaign Management<\/li>\n\n\n\n<li class=\"has-small-font-size\">Event Management<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lead Generation<\/li>\n\n\n\n<li class=\"has-small-font-size\">Budget and expected ROI<\/li>\n\n\n\n<li class=\"has-small-font-size\">Outcome Analysis<\/li>\n\n\n\n<li class=\"has-small-font-size\">Leads Generation<\/li>\n\n\n\n<li class=\"has-small-font-size\">Monitor Sales from Campaign<\/li>\n\n\n\n<li class=\"has-small-font-size\">Campaign Cost Management<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Module Features<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.1\">Campaign Management<\/h3>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Campaign \/ Event purpose and objective<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Start \/ End dates of the campaign \/ event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Required budget and expected ROI<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Outcome Analysis i.e. effects of the event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Leads generated and Business generation from the event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Add particular contacts to a marketing campaign<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 View a list of all targeted campaign members including their name, company name, email address and preferred phone number<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Record a cost for each campaign<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 See at a glance, the sales amounts generated for each campaign for return on investment (ROI)<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Export targeted contacts for each campaign<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Attach files to a campaign<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Mark each stage of the campaign including when contacts are exported and when marketing communications have been sent<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 View the history of each campaign and which staff members were involved<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 View all marketing campaigns an individual customer has been a part of<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Respective clients \/ customers are directed to the respective sales person during the event.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Search for targeted marketing leads based on:<\/p>\n\n\n\n<p class=\"has-small-font-size\">Previous marketing campaigns<\/p>\n\n\n\n<p class=\"has-small-font-size\">Purchase history<\/p>\n\n\n\n<p class=\"has-small-font-size\">Geographic location<\/p>\n\n\n\n<p class=\"has-small-font-size\">Referral source<\/p>\n\n\n\n<p class=\"has-small-font-size\">Job role<\/p>\n\n\n\n<p class=\"has-small-font-size\">Company<\/p>\n\n\n\n<p class=\"has-small-font-size\">Job title<\/p>\n\n\n\n<p class=\"has-small-font-size\">Previous event attendance<\/p>\n\n\n\n<p class=\"has-small-font-size\">Particular types of contact from staff (e.g.: types of inquiry, support, sales, phone calls, emails, etc.)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Previous contact with particular staff members<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.2\">Event Management<\/h3>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Create events that span over multiple days<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Set closing date for event registrations<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Share event information with colleagues<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Group events into locations<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Classify events based on type (e.g.: seminar, conference, training, sales, breakfast, etc.)<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Create your own event classifications<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Assign a facilitator for an event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Take payments for events including:<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2013 Immediate payment recommended<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2013 Late registration fees<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2013 Payment due in x days<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2013 Discounted pricing<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Record a qualification level for an event (particularly used for training events)<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Track attendance for an event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Set attendance targets<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Generate letters for an event registration<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Attach files to an event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Attach notes to an event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Confirm registrations<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Manage group registrations<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Track invoice numbers for event payments<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Print an attendance sheet to fill out on the day<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Print a report on event attendees and payments<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Easily and quickly mark attendance for individual days<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Search for previous event attendees<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 View all events that a customer has attended<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Respective clients \/ customers are directed to the respective sales person during the event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5.1.3\">Lead Generation<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.4\">Budget and expected ROI<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Too often marketing reporting tools are inefficient, or overly complex, and don\u2019t give you the information you really need.&nbsp;<em>HoneycombERP\u00ae<\/em>&nbsp;marketing analytics are powered by our unique time-series data mart so you get all the reports you need in an easy-to-use, integrated package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.5\">Outcome Analysis<\/h3>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Separate reporting engine for different marketing criterion<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Pre-build reports on multiple marketing performance criterion<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Campaign &amp; Events analysis by stage with Leads\/business generated from each event<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Monthly \/ quarterly \/ yearly analysis<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Sales opportunities by lead source<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 A comprehensive utility provided to define dashboard as per user\u2019s requirement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.6\">Leads Generation<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.7\">Monitor Sales from Campaign<\/h3>\n\n\n\n<p class=\"has-small-font-size\"><em>HoneycombERP\u00ae<\/em>CRM also provides the performance management solutions that help companies of all sizes \u2013 from large-scale enterprises to small and midsize businesses \u2013 transform slow, expensive, disconnected processes into more dynamic, efficient and connected experiences.&nbsp;<em>HoneycombERP\u00ae<\/em>CRM solutions serve finance, line-of-business and IT professionals alike, helping to create \u201canalytics-driven\u201d organizations.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Organizations of all sizes need the very best tools and disciplines to drive growth, meet regulations and manage risk. With flexible deployment options including cloud and mobile,&nbsp;<em>HoneycombERP\u00ae<\/em>enable you to:<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Provide powerful analytics capabilities to a broad range of users in finance, line-of-business and IT.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Harness big data analytics to deliver deeper insights and improve decision making.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Track performance against corporate objectives to identify performance gaps and assess alternatives with \u201cwhat-if\u201d scenario modeling.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Replace rigid budgets with continuous planning and more frequent forecasting.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Link financial and operational plans to maximize profitability.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Drive better sales performance through more effective management of quotas, territories and incentive compensation.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Ensure the quality and accuracy of data for timely, sustainable regulatory compliance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"5.1.8\">Campaign Cost Management<\/h3>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Track and manage campaigns across multiple channels to measure effectiveness.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Display the visibility into your campaigns that you need to maximize your marketing spending.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Manages the money spend on different campaigns.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Deals in one time lead generation to multi-faceted marketing programs.<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u2022 Track campaigns you think of \u2014- paid search, affiliate, banner advertising, link strategy, social media performance, email\u2014assign and monitor budgets<\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Management Module Features Campaign Management \u2022 Campaign \/ Event purpose and objective \u2022 Start \/ End dates of the campaign \/ event \u2022 Required budget and expected ROI \u2022 Outcome Analysis i.e. effects of the event \u2022 Leads generated and Business generation from the event \u2022 Add particular contacts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-354","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"hestia-blog":false},"uagb_author_info":{"display_name":"root","author_link":"https:\/\/drl.com.pk\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Marketing Management Module Features Campaign Management \u2022 Campaign \/ Event purpose and objective \u2022 Start \/ End dates of the campaign \/ event \u2022 Required budget and expected ROI \u2022 Outcome Analysis i.e. effects of the event \u2022 Leads generated and Business generation from the event \u2022 Add particular contacts [&hellip;]","_links":{"self":[{"href":"https:\/\/drl.com.pk\/index.php?rest_route=\/wp\/v2\/pages\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drl.com.pk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drl.com.pk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drl.com.pk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drl.com.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=354"}],"version-history":[{"count":0,"href":"https:\/\/drl.com.pk\/index.php?rest_route=\/wp\/v2\/pages\/354\/revisions"}],"wp:attachment":[{"href":"https:\/\/drl.com.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}