Module Features
Campaign Management
• Campaign / Event purpose and objective
• Start / End dates of the campaign / event
• Required budget and expected ROI
• Outcome Analysis i.e. effects of the event
• Leads generated and Business generation from the event
• Add particular contacts to a marketing campaign
• View a list of all targeted campaign members including their name, company name, email address and preferred phone number
• Record a cost for each campaign
• See at a glance, the sales amounts generated for each campaign for return on investment (ROI)
• Export targeted contacts for each campaign
• Attach files to a campaign
• Mark each stage of the campaign including when contacts are exported and when marketing communications have been sent
• View the history of each campaign and which staff members were involved
• View all marketing campaigns an individual customer has been a part of
• Respective clients / customers are directed to the respective sales person during the event.
• Search for targeted marketing leads based on:
Previous marketing campaigns
Purchase history
Geographic location
Referral source
Job role
Company
Job title
Previous event attendance
Particular types of contact from staff (e.g.: types of inquiry, support, sales, phone calls, emails, etc.)
Previous contact with particular staff members
Event Management
• Create events that span over multiple days
• Set closing date for event registrations
• Share event information with colleagues
• Group events into locations
• Classify events based on type (e.g.: seminar, conference, training, sales, breakfast, etc.)
• Create your own event classifications
• Assign a facilitator for an event
• Take payments for events including:
– Immediate payment recommended
– Late registration fees
– Payment due in x days
– Discounted pricing
• Record a qualification level for an event (particularly used for training events)
• Track attendance for an event
• Set attendance targets
• Generate letters for an event registration
• Attach files to an event
• Attach notes to an event
• Confirm registrations
• Manage group registrations
• Track invoice numbers for event payments
• Print an attendance sheet to fill out on the day
• Print a report on event attendees and payments
• Easily and quickly mark attendance for individual days
• Search for previous event attendees
• View all events that a customer has attended
• Respective clients / customers are directed to the respective sales person during the event.
Lead Generation
Budget and expected ROI
Too often marketing reporting tools are inefficient, or overly complex, and don’t give you the information you really need. HoneycombERP® marketing analytics are powered by our unique time-series data mart so you get all the reports you need in an easy-to-use, integrated package.
Outcome Analysis
• Separate reporting engine for different marketing criterion
• Pre-build reports on multiple marketing performance criterion
• Campaign & Events analysis by stage with Leads/business generated from each event
• Monthly / quarterly / yearly analysis
• Sales opportunities by lead source
• A comprehensive utility provided to define dashboard as per user’s requirement.
Leads Generation
Monitor Sales from Campaign
HoneycombERP®CRM also provides the performance management solutions that help companies of all sizes – from large-scale enterprises to small and midsize businesses – transform slow, expensive, disconnected processes into more dynamic, efficient and connected experiences. HoneycombERP®CRM solutions serve finance, line-of-business and IT professionals alike, helping to create “analytics-driven” organizations.
Organizations of all sizes need the very best tools and disciplines to drive growth, meet regulations and manage risk. With flexible deployment options including cloud and mobile, HoneycombERP®enable you to:
• Provide powerful analytics capabilities to a broad range of users in finance, line-of-business and IT.
• Harness big data analytics to deliver deeper insights and improve decision making.
• Track performance against corporate objectives to identify performance gaps and assess alternatives with “what-if” scenario modeling.
• Replace rigid budgets with continuous planning and more frequent forecasting.
• Link financial and operational plans to maximize profitability.
• Drive better sales performance through more effective management of quotas, territories and incentive compensation.
• Ensure the quality and accuracy of data for timely, sustainable regulatory compliance.
Campaign Cost Management
• Track and manage campaigns across multiple channels to measure effectiveness.
• Display the visibility into your campaigns that you need to maximize your marketing spending.
• Manages the money spend on different campaigns.
• Deals in one time lead generation to multi-faceted marketing programs.
• Track campaigns you think of —- paid search, affiliate, banner advertising, link strategy, social media performance, email—assign and monitor budgets