Business Analytics

Business Analytics

Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.

Getting the right information to the right people at the right time – that’s still the goal of everyday business intelligence. We provide easy-to-use, self-service BI capabilities and the deployment of real-time analytics directly to mobile devices and Microsoft applications. So every decision maker – wherever they are – can monitor key metrics and make informed decisions. And features like governance, centralized metadata and scalability make it suitable for enterprise IT, too.