Marketing Management
- Campaign Management
- Event Management
- Lead Generation
- Budget and expected ROI
- Outcome Analysis
- Leads Generation
- Monitor Sales from Campaign
- Campaign Cost Management
Module Features
Campaign Management
• Campaign / Event purpose and objective
• Start / End dates of the campaign / event
• Required budget and expected ROI
• Outcome Analysis i.e. effects of the event
• Leads generated and Business generation from the event
• Add particular contacts to a marketing campaign
• View a list of all targeted campaign members including their name, company name, email address and preferred phone number
• Record a cost for each campaign
• See at a glance, the sales amounts generated for each campaign for return on investment (ROI)
• Export targeted contacts for each campaign
• Attach files to a campaign
• Mark each stage of the campaign including when contacts are exported and when marketing communications have been sent
• View the history of each campaign and which staff members were involved
• View all marketing campaigns an individual customer has been a part of
• Respective clients / customers are directed to the respective sales person during the event.
• Search for targeted marketing leads based on:
Previous marketing campaigns
Purchase history
Geographic location
Referral source
Job role
Company
Job title
Previous event attendance
Particular types of contact from staff (e.g.: types of inquiry, support, sales, phone calls, emails, etc.)
Previous contact with particular staff members
Event Management
• Create events that span over multiple days
• Set closing date for event registrations
• Share event information with colleagues
• Group events into locations
• Classify events based on type (e.g.: seminar, conference, training, sales, breakfast, etc.)
• Create your own event classifications
• Assign a facilitator for an event
• Take payments for events including:
– Immediate payment recommended
– Late registration fees
– Payment due in x days
– Discounted pricing
• Record a qualification level for an event (particularly used for training events)
• Track attendance for an event
• Set attendance targets
• Generate letters for an event registration
• Attach files to an event
• Attach notes to an event
• Confirm registrations
• Manage group registrations
• Track invoice numbers for event payments
• Print an attendance sheet to fill out on the day
• Print a report on event attendees and payments
• Easily and quickly mark attendance for individual days
• Search for previous event attendees
• View all events that a customer has attended
• Respective clients / customers are directed to the respective sales person during the event.
Lead Generation
Budget and expected ROI
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Outcome Analysis
• Separate reporting engine for different marketing criterion
• Pre-build reports on multiple marketing performance criterion
• Campaign & Events analysis by stage with Leads/business generated from each event
• Monthly / quarterly / yearly analysis
• Sales opportunities by lead source
• A comprehensive utility provided to define dashboard as per user’s requirement.
Leads Generation
Monitor Sales from Campaign
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Organizations of all sizes need the very best tools and disciplines to drive growth, meet regulations and manage risk. With flexible deployment options including cloud and mobile, HoneycombERP®enable you to:
• Provide powerful analytics capabilities to a broad range of users in finance, line-of-business and IT.
• Harness big data analytics to deliver deeper insights and improve decision making.
• Track performance against corporate objectives to identify performance gaps and assess alternatives with “what-if” scenario modeling.
• Replace rigid budgets with continuous planning and more frequent forecasting.
• Link financial and operational plans to maximize profitability.
• Drive better sales performance through more effective management of quotas, territories and incentive compensation.
• Ensure the quality and accuracy of data for timely, sustainable regulatory compliance.
Campaign Cost Management
• Track and manage campaigns across multiple channels to measure effectiveness.
• Display the visibility into your campaigns that you need to maximize your marketing spending.
• Manages the money spend on different campaigns.
• Deals in one time lead generation to multi-faceted marketing programs.
• Track campaigns you think of —- paid search, affiliate, banner advertising, link strategy, social media performance, email—assign and monitor budgets